Brand refresh for B&T USA as they ramp up following the U.S. Army Subgun selection contract win. We wanted to maintain some of the existing brand equity while modernizing the creative. Looking toward the classic Swiss Design grid for layout, we also introduced some technical details and a new photography style. The target demographic looks toward the professional user, so that is who we focused on with visuals and language.

B&T’s mission is to provide professional operators with complete, mission-adaptable advanced weapons systems that perform without fail, under the most demanding conditions possible.

Welcome to a new level of precision, adaptability, accuracy, and reliability. Welcome to B&T.